Andy Sernovitz's book Word of Mouth Marketing: How Smart Companies Get People Talking will be featured at the Matchbook Club, Catalsyt Ranch, Thursday, March 19.
Andy & his consulting company, GasPedal, are among Catalyst Ranch's favorite clients. We just knew we had to wrangle Andy in for an evening to discuss his book and share some fascinating industry advice.
This is THE book that will teach you how to use word of mouth marketing to make your company more profitable, how to spend less on marketing, and how to make your customers happier. It's the simple, back-pocket, straightforward-but-not-for-dummies guide to word of mouth marketing.
An 18-year veteran of the interactive marketing business, Andy has spent years helping companies learn how to do better marketing. Andy teaches word of mouth marketing at Northwestern and has started half a dozen companies including GasPedal, his consulting company, advises brands like TiVo, Dell, Ralph Lauren, Sprint, and Kimberly-Clark.
He created the Word of Mouth Marketing Association around the latest revolutions in blogs, buzz, and word of mouth. Andy also writes an amazing newsletter and blog called "Damn, I Wish I'd Thought of That."
Date: Thursday, March 19th 2009 6pm to 8pm
Where: Catalyst Ranch 656 W. Randolph St, Suite 3W
Cost: $30 or 2 (comparably priced) new children's books to benefit Room to Read®
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